At Pitchfork Market + Kitchen (“Pitchfork”) we are relentlessly committed to earning our customers’ trust–through everything we say and do. As such transparency will be a key part of how we choose to operate.
Pitchfork may collect information which is provided by you upon registration, together with information we learn about you from your use of our service, your visits to our website, and your visits to other sites accessible from our web site. We may also collect information about the transactions you undertake, including details of payment cards used.
We may collect additional information in connection with your participation in any promotional programs offered by Pitchfork, and information you provide when giving us feedback or completing profile forms. We may also monitor customer traffic patterns and site usage, which enables us to improve the products and services offered by Pitchfork.
Directly from our customers
You may provide personal information at our stores, by mail, email or by enrolling in any customer loyalty program we may offer.
Through Pitchfork’s Technology
Technology includes cookies generated by the Pitchfork’s website and may include other data collected from your use of Pitchfork’s websites and any in-store networks. Cookies can provide Pitchfork about your visits to its website and can track your browsing history.
Via website, social media accounts and mobile applications
Through CCTV (Closed Circuit Television Camera)
For your protection surveillance cameras have been installed throughout our Pitchfork store(s). These cameras retain recorded images of customers as they move about in the stores. These recordings could be used and/or shared with legal authorities where required by law or a court order.
Why We May Collect Personal Information
Pitchfork may collect, use and/or disclose personal information to allow us to better manage our business, to improve the shopping experience for our customers and make it more efficient, and where we may be required by law to do so. These scenarios could include:
How We May Use Your Personal Information and Your Preferences
We may use your information to provide and personalize Pitchfork services, to help us improve our service to you, and to make our communications more relevant.
We may also use your contact details to regularly communicate with you. As well, may use your information to send you offers and information from Pitchfork.
Once you have registered to the pitchforkmarjket.ca loyalty app you will be provided with access to a “Contact Preferences” page that will allow you to tailor our commercial communications to your preferences. To change your contact preferences simply click “My Account” in the top frame and click “Your Contact Preferences”. If you do not wish to receive commercial communications from us, please select your choices by using the boxes available on that page.
Pitchfork would like to hear your views to help us improve our service. From time to time, we may contact you to solicit your opinions. Again, if you do not wish to be contacted for this purpose, please make your choice on the “Contact Preferences” page.
Please note that there may be instances where it may be necessary for us to communicate with you, regardless of your contact preferences, for administrative or operational reasons relating to our service.
Your information may be used by Pitchfork and all of its related companies. We will never pass your personal data to anyone else, except for any successors to our business and the organizations that process data on our behalf. We may also use and disclose information in the aggregate (so that no individual customers are identified) for marketing programs, advertisers, and partners.
Pitchfork may display targeted advertisements based on personal information. Pitchfork does not provide any individual personal information to the advertiser when you interact with or view a targeted ad. Advertisers (including ad serving companies) may, however, assume that people who interact with, view, or click targeted ads meet the targeting criteria—for example, women ages 18-24 from a particular geographic area.
The security of your personal information is very important to us. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL). Once we receive the data it is immediately re-encrypted prior to storage. By default, payment card data is permanently destroyed within 91 days of submission.
Pitchfork follows generally accepted industry standards to protect the personal information submitted by you, both during transmission and upon Pitchfork receipt. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while Pitchfork strives to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Pitchfork reserves the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here.