Privacy Policy

Privacy Policy

At Pitchfork Market + Kitchen (“Pitchfork”) we are relentlessly committed to earning our customers’ trust–through everything we say and do. As such transparency will be a key part of how we choose to operate.  

Pitchfork, which sometimes refers to itself as “we” or “us” in this Privacy Policy, is committed to protecting your privacy. This Privacy Policy explains our data collection and processing practices and your options regarding the use of your personal data. If you have any requests or questions concerning your personal information, please contact us at “info@pitchforkmarket.ca”.

Please be advised that Pitchfork practices with respect to data collected and used by Pitchfork in connection with this website are governed by this online privacy policy (“Privacy Policy”) as amended from time to time, and not by the privacy policy in effect at the time the data was collected. Please review our Privacy Policy regularly.

If you have any objections to the Privacy Policy, we kindly request that you immediately discontinue use of the Site and the Products and Services enabled by the Site.

Information Collected

Pitchfork may collect information which is provided by you upon registration, together with information we learn about you from your use of our service, your visits to our website, and your visits to other sites accessible from our web site. We may also collect information about the transactions you undertake, including details of payment cards used.

We may collect additional information in connection with your participation in any promotional programs offered by Pitchfork, and information you provide when giving us feedback or completing profile forms. We may also monitor customer traffic patterns and site usage, which enables us to improve the products and services offered by Pitchfork.

Personal information which may be collected could include: name, date of birth, gender, home address, personal phone number and/or email address, Internet Protocol (IP) address, personal interests and shopping preferences. This Privacy Policy strives to explain what may happen to the personal information collected, how we collect it, why we collect it and how it is used and/or disclosed.

How We May Collect Personal Information

Directly from our customers

You may provide personal information at our stores, by mail, email or by enrolling in any customer loyalty program we may offer.

Through Pitchfork’s Technology

Technology includes cookies generated by the Pitchfork’s website and may include other data collected from your use of Pitchfork’s websites and any in-store networks. Cookies can provide Pitchfork about your visits to its website and can track your browsing history.

Via website, social media accounts and mobile applications

When interacting with Pitchfork via Facebook, Twitter, Instagram and/or similar social networks, Pitchfork may collect, use and/or disclose personal information that you provide or disclose to us in accordance with this privacy policy. Social networks also have their own privacy policies, terms and conditions.

Through CCTV (Closed Circuit Television Camera)

For your protection surveillance cameras have been installed throughout our Pitchfork store(s). These cameras retain recorded images of customers as they move about in the stores. These recordings could be used and/or shared with legal authorities where required by law or a court order. 

Why We May Collect Personal Information

Pitchfork may collect, use and/or disclose personal information to allow us to better manage our business, to improve the shopping experience for our customers and make it more efficient, and where we may be required by law to do so. These scenarios could include:

  • Responding to and communicating with customers regarding inquiries about Pitchfork business.
  • Answering questions or notifying customers with respect to any items which may be subjected to a recall.
  • Providing consumer related information on products offered for sale by Pitchfork.
  • Identifying persons placing/receiving online orders via Pitchfork online shopping website. Responding to and communicating with customers in respect of orders they’ve placed.
  • Understanding the needs and preferences of Pitchfork customers.
  • Establishing, improving and maintaining relationships with Pitchfork customers.
  • Supporting Pitchfork commitment to outstanding customer service.
  • Managing, developing and continually refining Pitchfork business and its operations.
  • Fulfilling any legal and regulatory requirements. Improving Pitchfork daily business activities to better service the needs of its customers.

How We May Use Your Personal Information and Your Preferences

We may use your information to provide and personalize Pitchfork services, to help us improve our service to you, and to make our communications more relevant.

We may also use your contact details to regularly communicate with you. As well, may use your information to send you offers and information from Pitchfork.

Once you have registered to the pitchforkmarjket.ca loyalty app you will be provided with access to a “Contact Preferences” page that will allow you to tailor our commercial communications to your preferences. To change your contact preferences simply click “My Account” in the top frame and click “Your Contact Preferences”. If you do not wish to receive commercial communications from us, please select your choices by using the boxes available on that page.  

Pitchfork would like to hear your views to help us improve our service. From time to time, we may contact you to solicit your opinions. Again, if you do not wish to be contacted for this purpose, please make your choice on the “Contact Preferences” page.

Please note that there may be instances where it may be necessary for us to communicate with you, regardless of your contact preferences, for administrative or operational reasons relating to our service.

To Whom We May Disclose Your Personal Information

Your information may be used by Pitchfork and all of its related companies. We will never pass your personal data to anyone else, except for any successors to our business and the organizations that process data on our behalf. We may also use and disclose information in the aggregate (so that no individual customers are identified) for marketing programs, advertisers, and partners.

Pitchfork may display targeted advertisements based on personal information. Pitchfork does not provide any individual personal information to the advertiser when you interact with or view a targeted ad. Advertisers (including ad serving companies) may, however, assume that people who interact with, view, or click targeted ads meet the targeting criteria—for example, women ages 18-24 from a particular geographic area.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Pitchfork terms of use, or as otherwise required by law.

Other Websites

Pitchfork website may contain links to other websites which are outside Pitchfork control and are, therefore, not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

Security and Retention of Your Personal Information

The security of your personal information is very important to us. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL). Once we receive the data it is immediately re-encrypted prior to storage. By default, payment card data is permanently destroyed within 91 days of submission.

Pitchfork follows generally accepted industry standards to protect the personal information submitted by you, both during transmission and upon Pitchfork receipt. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while Pitchfork strives to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Changes in this Privacy Statement

Pitchfork reserves the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here.

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